JUST was founded by actor and activist Jaden Smith. While learning how to surf, ten-year-old Jaden saw a plastic water bottle lingering next to him as he was sitting on top of his board. Motivated by that unsettling image, he decided to take action to protect oceans from plastic pollution. What started as a project to educate humans on the impact they have on the environment grew into a quest to do better– not only for the Earth but to do some good in the world. 

JUST is 100% mountain-sourced spring water. It is naturally alkaline and rich in minerals with still and carbonated options.